Recent News & Comments About food kraft recipe
A little coffee in your cereal? Overseas, food gets tweaked
Russians prefer their Lay's potato chips dusted in caviar and crab flavors. The Chinese like their Oreos stuffed with mango and orange cream. And in Spain, Kellogg's All-Bran cereal is served floating in hot coffee instead of cold milk.
GE, General Mills And Sears Explain Their Success In Content Marketing (Part 1)
Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we sat down with Erin Anderson ...
General Mills Tries Gluten-Free Sales in the Cloud
At General Mills, a new sales experiment is made possible with new technologies.
Odd snack flavors a hit overseas
NEW YORK -- Russians prefer their Lay's potato chips dusted in caviar and crab flavors. The Chinese like their Oreos stuffed with mango and orange cream. And in Spain, Kellogg's All-Bran cereal is served floating in hot coffee instead of cold milk.
Kraft pushing dressing beyond the salad bowl
Salad dressing on your fish? How about on your stir fry?
‘Caviar' chips are big overseas
In other words, Lee Linthicum, a market researcher, says: “It can't be some generic mix of spices that might fool an American.” Food makers long have tinkered with their products to appeal to regional tastes, but getting the recipe just right is becoming more important than ever. mostly because snack makers increasingly are looking for growth in other parts of the world as sales slow at home ...
Center Store Rides High
In the land of social media, 70,000 people can’t be wrong … can they? Anyway, that was the draw for an inaugural recognition program to determine what new products in 14 categories – mostly food and nonfood items from center store – consumers like best.
How US snacks are taking over the world
IN Russia, Lay's chips come in caviar flavour. For China, it's green tea Oreos. In Spain, All-Bran is served in coffee. Adaptation is key for the US snack food industry.
Great Food Stories Of The Week (Last Call)
Every Friday afternoon, HuffPost Food rounds up some of the best food articles of the week. Start your weekend off with some quality food writing, and hopefully quality food as well! Think we missed something great?
Snacks translate oddly overseas
Growth in the snack food industry has been virtually flat in the U.S. for the past two years, according to market research firm Euromonitor. Meanwhile, combined sales in China, Brazil and Russia — three major developing markets — rose 15 percent in 2010 and 11 percent last year to $17 billion. That’s half the size of the U.S. market but it’s growing.
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